![]() ![]() The easily available financing schemes are increasing the affordability factor and making it possible for more consumers to purchase a premium smartphone. “In 2022, the share of premium segment smartphones (>INR 30,000 or ~USD360) has crossed the 10% mark for the first time, reaching 11%. However, with the ongoing trend of premiumization, where we have seen brands increasing their Average Selling Price (ASP) in the first two months of 2023, Apple’s latest retail push might help to consolidate its position in India. Apple Stores Might Act as Catalyst for Apple’s Growth in IndiaĪpple is known for operating only in the premium segment for a long time. ![]() This coupled with talented Apple support, training sessions, audio tours, and more, is one of the few ways for Apple to make a long-lasting impression on the people that will walk into an Apple Store and use Apple products. The store will also showcase the latest iPhone, Mac, iPad, AirPods, Apple Watch, and Apple TV lineups, as well as accessories like AirTag. The Apple Stores in India will almost follow the same suit, giving the customers free hand to explore the devices at the showroom, talk to experts about different products, and get educated about the Apple ecosystem. For Apple, its retail chain is not just simple stores, but experience centres that enrich the customers’ lives and help them get familiar with the Apple line of products. What the Future Holds for Apple in IndiaĪpple Store Will be One-Stop for Best Apple ExperienceĪpple Stores around the world are known for providing one thing that every other brand misses: the experience.Apple Stores Might Act as Catalyst for Apple’s Growth in India.Apple Store Will be One-Stop for Best Apple Experience. ![]() However, will this move will open new doors for the company in India or will it just be a failed attempt? The answer may not be as simple, but there are high chances that Apple will excel in this space as it has done with its iPhone lineup in mobiles, capturing the major shares in the Indian premium smartphone category.Īlso Read: Apple Celebrates More Than 25 Years in India as It Gears up to Open Apple BKC, Apple Saket to Customers With this, Apple is all set to give stiff competition to its arch-rivals with a new and fresh concept of the Apple Store, which is not just a simple store, but an experience that Apple delivers across the globe to its customers. The Apple BKC is all set to open on April 18, while Apple Saket will open on April 20. The Apple BKC store in Mumbai and Apple Saket store in Delhi will see a new push for the company when it comes to capturing a sizeable market share in a country like India, where we already have a dominance of prominent brands like Samsung, OPPO, Vivo, Xiaomi, and more in the retail market. Apple is all set to enter the Indian brick-and-mortar segment with its two new Apple Stores in the country. ![]()
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